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AI decisions for founders.
Where to use AI first, what to automate, and how to tell if it pays off.

An AI Rollout Plan for a Team That Did Not Ask for AI
An AI rollout plan for a team that didn't ask for AI: pick one weekly task, agree what good looks like, keep a person checking, then decide.
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Why AI Projects Fail: Five Checks Before You Start
Why AI projects fail, based on a 2024 RAND study, and five checks for your next plan: the goal, data, tool choice, running plan and error limits.
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Where Should a B2B Company Use AI First? Start With the Economics
A five-option method for picking your first AI project: find the leak, put a number on it, score the options, and run one 90-day test.
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