Choosing the right tool
Is this the right tool to build on?
The tool you pick shapes what you can build, and what happens when the business needs more. Here is my take on Bubble.
I Wouldn't Use Bubble To Build a No Code SaaS...Here's Why
My videos and writing.
AI, software and business ideas for the choice you face next.
Building with AI
How far can an AI app builder take you?
A quick build is a good start. Watch the walkthrough. Then think about what your business would need beyond a demo.
How To Create An App in 5 Mins (AI No Code App Builder)
Hiring software help
How do you hire when you are not technical?
You are still responsible for the result, even if you do not write the code. Start here if you are picking someone to build with.
How to Hire App Developer as a Non-Technical Founder - 2025
Hand-picked videos. Views checked September 2026. Covers are photos of me.
Guides and lessons from building.
Build vs Buy Software: How to Decide Now That AI Made Building Cheap
I sold and delivered custom software for nine years. Here's how I decide build vs buy now that AI made building cheap.
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How to Build a Lead Follow-Up System That Doesn't Depend on One Person
Four numbers tell you whether your revenue leaks after the lead arrives. Pull them this week, then fix the system before you buy any tool.
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Where Should a B2B Company Use AI First? Start With the Economics
A five-option method for picking your first AI project: find the leak, put a number on it, score the options, and run one 90-day test.
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