My videos and writing.

AI, software and business ideas for the choice you face next.

Choosing the right tool

Is this the right tool to build on?

The tool you pick shapes what you can build, and what happens when the business needs more. Here is my take on Bubble.

I Wouldn't Use Bubble To Build a No Code SaaS...Here's Why

Building with AI

A quick build is a good start. Watch the walkthrough. Then think about what your business would need beyond a demo.

How To Create An App in 5 Mins (AI No Code App Builder)

Hiring software help

You are still responsible for the result, even if you do not write the code. Start here if you are picking someone to build with.

How to Hire App Developer as a Non-Technical Founder - 2025

Hand-picked videos. Views checked September 2026. Covers are photos of me.

New videos go on YouTube first.

Get ideas from what I try and learn in my businesses.

An AI rollout plan for a team that didn't ask for AI: pick one weekly task, agree what good looks like, keep a person checking, then decide.

Why AI projects fail, based on a 2024 RAND study, and five checks for your next plan: the goal, data, tool choice, running plan and error limits.

Questions to ask an AI or software vendor before you sign, from someone who wrote the proposals for nine years. What to check and when to walk away.

I sold and delivered custom software for nine years. Here's how I decide build vs buy now that AI made building cheap.

Four numbers tell you whether your revenue leaks after the lead arrives. Pull them this week, then fix the system before you buy any tool.

A five-option method for picking your first AI project: find the leak, put a number on it, score the options, and run one 90-day test.