Adrian Ching.

I build companies.

I’m building Second Team. I share what works with AI, what doesn’t, and what I learn. I also help a few owners weigh where AI could save time or improve sales.

Adrian Ching seated outside a studio

Since 2017Building with business owners

27,000+YouTube subscribers

Second TeamMy main company today

Choose a tool. Plan your next project.

Choosing the right tool

Is this the right tool to build on?

The tool you pick shapes what you can build, and what happens when the business needs more. Here is my take on Bubble.

I Wouldn't Use Bubble To Build a No Code SaaS...Here's Why

From client work to my own products.

Adrian Ching with the Upstack Studio team
With the Upstack Studio team.
  1. 2017

    I founded Upstack Studio. We built web and mobile software with business owners.

  2. What I learned

    Ask what customers will use, what it costs and what should change.

  3. My next chapter

    I shut the agency down. I now build products and businesses I own.

Read my story
Adrian Ching working at a laptop beside a café window

What I’m building now.

Second Team

Second Team is my main, long-term work. It’s for distributors, agencies and contract services. We’re testing it now.

  1. Reads your invoices
  2. Finds buyers who stopped buying or have not paid
  3. Writes the message. You tap yes.

Businesses of my own

I also build software, media and other businesses. I own and run them.

More about the work

In their own words.

Feedback from clients on software built with the Upstack Studio team.

Read two more client quotes
Whisker Tracker mobile app screens showing cat profiles and a catalogue

Whisker Tracker

A mobile app helping people keep track of the cats they care for.

“I may ask for a simple feature, but your team comes back with all the things that are connected to that feature.”

Justin RuffierFounder, Whisker Tracker
Watch Justin’s story

“Ease of communication, transparency, professionalism and great problem-solving skills.”

Dinie JohariFormer Assistant Manager, BookXcess
Read the review on Clutch

More client feedback and reviews.

Read client stories and reviews

Your business still needs too much of your time.

Your team sends late replies, chases quotes and repeats tasks each week.

I help you choose what to fix, and whether AI could help.

Find what to fix first.

AI Profit Opportunity Audit

You get
Business review, three top steps and a 90-day plan
We meet
Once, for 90 minutes

USD $2,500 Founding price

Paid up front, after we agree on the work.

What the Audit covers

Get help with each choice.

Private AI & Growth Advisor

You get
Advice on choices. Ask short questions between calls, within limits we agree.
We meet
Two 60-minute CEO calls each month

USD $3,500/month Founding price

Paid up front, before each month starts.

How monthly advice works

I give advice. Your team does the work. Start with a 30-minute Google Meet to check fit. We agree on the work before you pay. It’s not a free Audit or advice session.

Book a 30-minute fit call